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Are You Paying for Spam?
 How many spam emails do you get per day? For
some the numbers run up into the hundreds. For others it may only be a
few. For everyone it is annoying! It wastes your valuable time and it
can be very aggravating. A lot of the spam is out right disgusting.
Adult web sites and products account for a huge percentage of the spam
being sent. As a parent, if your children have email accounts, it is a
pretty scary thing to think that they too are getting this material in
their emails.
So who pays for sending all this
spam? Traditional junk mail (snail mail) is paid for by the sender.
They have to put a stamp on it or pay for postage before the post office
will deliver it. With spam that is not the case. Spammers can send
out thousands (or hundreds of thousands) of emails quickly and cheaply.
As an Internet Provider process's more and more email they must
continuously upgrade the equipment to meet the increased traffic that
they are processing. This costs them money ! To cover the costs of
this they must charge you more per month. So who pays for sending all
the spam? You do !
 So what can someone do about it? That
is a tough question. I am not sure that there is anything that any one
individual can do by themselves that would have any noticeable affect on
the amount of spam that spammers send. However there are things that
everyone as a whole can do that will have some impact. Before we look
at this lets talk about why spammers spam.
How do spammers make money ? Do
people really buy anything from these emails? Sure they do. Recently
The USA Today reported the following, "The Direct Marketing Association
(DMA), whose members include bulk e-mailers, said last week that 37% of
consumers it surveyed have bought something as a result of receiving
e-mail." Think about that, if a spammer sent out 1 million emails
(they can buy that many email address's on a cd for around $25.00) and
37% of the recipients bought from them, they would have 370000
customers. And it only cost them $25.00 plus whatever they pay for
their internet access. Maybe those numbers are inflated considering
the source, "The Direct Marketing Association", but even if only 1%
bought something the spammer would still have 10000 new customers from
the same $25.00 investment.
So if no one ever buys anything from a
spammer they will stop, right? Wrong! Have you ever clicked on the
little "Opt Out" link on the bottom of the email ? Have you ever gone
to the spammers web site and told them not to send your email address
any thing else?  Guess what you just did. You have confirmed to them
that your email address is a valid address. Sure they may never send
you anything again. But once they compile a list of valid email
address's they can turn around and sell that list to other spammers for
a pretty good profit. There is probably as much money to be made in
selling the email lists as there is to made in selling an actual
product.
So what does one person do to stop it?
Well, as part of the collective group of EVERYONE who uses email, you
should NEVER, NEVER, EVER buy ANYTHING from a spammer. Even just one
sale can justify the cost of sending out thousands of emails. As
annoying as it is don't fall for the 'Opt Out' option. You are better
off just deleting it as it comes in.
There are products that you can
purchase that will help you control what you see in your inbox. Just
remember that these products won't stop the spam from coming in, they
will simply hide it from you so you don't have to deal with it as
often. Even these products can't stop it all. Spammers are way ahead
of the game and continue to develop new strategies to make sure that you
see their pitch. Soon we will be reviewing several of the different
software packages and strategies that are on the market to help combat
this issue. Some of them are free, some of them cost money.
Great just what we need, someone else is making money off of spam ! In
the mean time if you would like more information please contact us. Until next
time, keep deleting away.
If you have a question that you would like answered be
sure to send it to us at
support@thesmarttechs.com
Please email us with any comments regarding the article
you have just read or the site in general. We want to hear from you.
Check back often to see what the latest letters are about.
Just some of the locations serviced, Call us and we will
come to you. Laurel, Beltsville, Crofton, Bowie, Annapolis, Silver Spring,
Baltimore, Howard County, Anne Arundel County, Prince Georges County, Baltimore
County, Montgomery County, Oxen Hill, Hillcrest Heights, Landover, New
Carrolton, Crofton, Baltimore City, Jessup, Columbia, Savage, Maryland,
Virginia, DC. We provide wireless networks, dsl and cable modem setup for
verizon and comcast, virus removal, pc repair, computer service, pc service and
more. Call Bruce McClellan. We fix wirless networking issues,
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